As more people are beginning to use mobile devices, like smartphones and tablets,
for every task that used to be only capable on desktop, one thing has become clear: mobile is taking
over Internet surfing. And, it's not even just surfing. It's everything from browsing social media outlets,
checking emails and doing some online shopping.Because mobile Internet usage is increasing steadily,
it's extremely important that your website is mobile friendly. Usually this isn't a major concern.
You have a website designed for desktop users and another site specifically developed for mobile users.
But, is it possible to have a site that is equally favorable for both desktop and mobile users?
There actually is a design that can handle both types of users. And it's called responsive web design.
A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen. In other words, with a responsive website design, you don't have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.But there are some other really important reasons why you should make the switch to responsive design for your website.
Take a step into the outside world and you'll definitely notice a lot of people on their mobile phones.
In fact, it seems that just about everyone is attached at the hip with their smartphone. For some reason, however,
there are many businesses who have not yet picked up on this trend. Maybe they could use the following stats from
Smart Insights to convince them how much mobile usage has skyrocketed.More than 20 percent of Google searches are
now being performed on some sort of mobile device.
# In 2012 over half of all local searches were done on a mobile device.
# 25 percent of Internet users only access the internet via a mobile device in the United States.
# 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.
# In 2014 mobile Internet usage is expected to overtake desktop usage.
# Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 are SMS enabled.
We all know that Google is a really big deal. In fact, the Big G claimed 67 percent search market share in 2013, making it the most popular search engine in the world. So, if Google claims that it prefers responsive web design as the recommended mobile configuration, you better take that as a hint -- which was confirmed by Google's Pierre Farr in June 2012. But why does Google prefer responsive design? For starters, it's more efficient for Google to bot crawl the site and then index and organize all the content that is online. The reason for this is that with responsive design, all sites have just one URL and the same HTML across all devices. When a business has both a mobile site and desktop site, there will be a different URL and different HTML for each. This forces Google to crawl and index multiple versions of the same exact site.
At Webhost we believe in good SEO (Search Engine Optimization) - This is what make your website visible to your user / customer. A beautiful well designed website with nice pictures looks good, but if it's not visible, easy accessible through Search Engines, then you unfortunately wasted your money, then this nice and sometimes very expensive website is a liability to your Company, and not a investment as you intended it to be.
Google recommends web masters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device